Wednesday, November 19, 2014 is the first official Women’s Entrepreneurship Day.
I’ll be celebrating by doing what I do: working tirelessly for Lotus Leaf, to help pregnant women sleep better and to protect the planet our babies will inherit. Specifically, I’ll be visiting docs and midwives in the New Haven CT area to share the benefits of the Lotus Leaf with them, and see how I can better support their patients.
But I found it somewhat ironic that a day to empower entrepreneurial women would have the acronym “WED”. Now, I’m happily wed to my husband, but it isn’t what I think of as a career choice. So here’s a list of other ideas and values to which I’m “WED”. Just a little food for thought on this, the first Women’s Entrepreneurship Day.
I’m WED to: Using my business as a way to create change in the world. I want to reduce pain and improve sleep for pregnant women. I believe they deserve this as a basic part of their prenatal care and it should be their right. In addition, studies show that good sleep in the 3rd trimester reduces c-sections and premature labor, which is good for both mamas and their babies.
I’m WED to: making choices that reflect my commitment to a triple bottom line: people, planet, profit. Sure, I want to contribute in a significant way to our household income. But I also want to do it in a way that is sustainable for the environment and doesn’t hurt or take advantage of anyone along the way.
I’m WED to: treating my customers like clients. Pregnant women who buy my product are not just a “sale” to me. I get that each woman is unique, and women should be validated in their personal experience of pregnancy—even the hard stuff. I am committed to supporting them as individuals through my service, my product, and my expertise to help them to make a tangible improvement in their pregnancy.
I’m WED to: my family. Entrepreneurship brings with it both the burden of responsibility and the freedom of choice. I work for myself because I don’t have to ask permission to watch my daughter be Max in her kindergarten presentation of “Where the Wild Things Are” or go to high tea at my son’s preschool. It gives me the ability to “pivot” quickly, for the sake of both my business and my family.
What about you, Entrepreneurial Women of the World? What are you WED to?